What is globalization Essay Example for Free

What is globalization Essay Globalization: The accompanying will expand on globalization, and a few speculations on customary exchange. AlsoGlobalization as characterized by Charles Hill, of the University of Washington†¦ alludes to the move toward a progressively incorporated and associated world economy. Globalization has a few aspects, including the globalization of business sectors and the globalization of creation. Facilitated commerce is a case of a circumstance where government makes no endeavor to impact what its residents can purchase from different nations. Under the unhindered commerce framework Smith, 2009 contended that †¦the in obvious hand of the market instrument, rather then government strategy, ought to figure out what a nation imports and what it trades. When taking a gander at globalization there are two main considerations. The first is the decrease in quite a while that could have blocked the free progression of merchandise, administrations, and capital. This decrease in boundaries has been on going since the finish of World War II. The subsequent factor is the adjustments in innovation. Innovation has as of late has permitted emotional improvements in correspondence, data preparing, and a simple in transportation, that past organizations didn't have. (Slope, 2009)One case of a declining obstruction to worldwide exchange that happened after World War II was the General Agreement on Tariffs and Trade (GATT). The objective of GATT was to expel the obstructions to the free progression of products, administrations, and capital between countries. Through eight rounds of arrangements among individuals from express this was practiced. From GATT the World Trade Organization (WTO) was additionally established. The WTO was set up to police the universal exchanging framework. (Slope, 2009)The bringing down of exchange hindrances made globalization of business sectors and creation a hypothetical chance (Hill, 2009). Since the finish of World War II the increases of innovation have detonated. The world has seen significant advances in correspondence, data preparing, and transportation innovation. Media transmission enables even the littlest organizations to increase a worldwide crowd. At the point when the PC was first presented, the PC could without much of a stretch occupy a room and was able to do just two or three hundred calculations for every moment, with a cost the put even the idea of claiming a PC in the possession of the administration. With the development of the chip the expense of figuring was essentially diminished while the intensity of the PC expanded drastically. Thus the lower costs ofâ technology organizations today can speak with expected providers, retailers, shoppers anyplace on the planet at costs that were unheard up just 10 years prior. (Slope, 2009)Technological advances in the transportation have likewise improved quickly. The business stream of today makes an excursion from New York to Tokyo in less time then it would have taken somebody to get from New York to Philadelphia in the Colonial days. Different advances, for example, containerization have help to lessen the expense of transportation while expanding effectiveness. (Slope, 2009)Some impacts of globalization discovered locally are in practically any store, from food to car parts and most things in the middle of, numerous things we use are not make in the United States in general or to a limited extent. With out globalization flexibly of a significant number of these things would be lower because of an expanded expense of creation. The city of Jacksonville, Fl additionally offers claim to worldwide organizations. The area of Jacksonville corresponding to: a worldwide air and delivery port, significant expressways, and simple access to rail terminals makes the city a perfect area for worldwide organizations, for example, Bridgestone. Bridgestone is a worldwide organization situated in Japan with assembling offices in Central, South, and North America, just as Japan and Africa. The capacity of Bridgestone to gain suppli es for creation of a wide scope of items from around the globe permits the organization to flexibly a result of the most elevated characteristics while permitting the cost to stay serious. Globalization has become a reality for practically any organization paying little mind to estimate. Reference: Slope, Charles W.L. (2009). Worldwide Business. [University of Phoenix Custom Edition e-Text]. New York: McGraw-Hill Irwin. Recovered April 2, 209, from University of Phoenix, Mgt 448.

Research Proposal Thesis, Major Points, and Plan Essay

Research Proposal Thesis, Major Points, and Plan - Essay Example Right off the bat, the police power is answerable for dealing with wrongdoings in the particular zones under their locale. This territory covers at any rate various regions. The police are on the ground and are some of the time occupied with savage experiences including a minor. They have an obligation to shield open from these crooks. Legal counselors then again have a top to bottom information about the laws of the nation. They can investigate different circumstances, from various perspectives and henceforth can give wise data about the rights and commitments of the minors in the nation in regard to vicious violations. In conclusion, the human rights association has the command to guaranteeing that the individuals of this nation are concurred the best treatment merited. They hold that each individual has an option to life. Furthermore, they guarantee that the guilty party (minors or grown-ups) get a reasonable preliminary. For an exhaustive and top to bottom of the examination, the investigation would cover a few areas that are considered urgent in social occasion influential data. The significant areas are delineated in the examination plan underneath. The examination targets is answer various inquiries distinguished for this specific research study. The inquiries detailed targets gathering data that address the destinations of the investigation. The inquiries are planned such that they address how the free factors impact the reliant factors of the theme under examination. The inquiries include: The examination would be done by assortment of essential information from the distinguished respondents. This action will utilize individual meetings including the chose respondents in the example. The optional information would be gathered through survey of writing. These materials are accessible in the library. The investigation of the gathered information would utilize both subjective and quantitative

How Safe Are Tranquilizers and Sleeping Pills

How Safe Are Tranquilizers and Sleeping Pills Addiction Drug Use Prescription Medications Print How Safe Are Tranquilizers and Sleeping Pills? By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on July 14, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 29, 2020 milanfoto / E+ / Getty Images More in Addiction Drug Use Prescription Medications Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery The term tranquilizer is a somewhat misleading one. The word is typically used in popular culture to describe sedatives, or substances used to induce sedation. The term tranquilizer is used less commonly today as it suggests that the drugs induce tranquility, a somewhat vague and inaccurate description of how they work. It was only in 1953 that the term tranquilizer was coined to describe the effects the drug resperine appeared to have on animals. Today, we would more accurately classify resperine as an anti-hypertensive since its aim is to reduce high blood pressure rather than to induce a tranquil state. These days, when doctors used the word tranquilizer, they do so to classify the drugs into one of two groups: Minor tranquilizers are typically anxiolytic drugs used to reduce anxiety.Major tranquilizers are typically antipsychotic drugs used to treat psychotic features of schizophrenia, bipolar disorder, and other mood disorders. Understanding Minor Tranquilizers When people refer to tranquilizers, they usually mean it to suggest that the drugs can calm nerves, alleviate symptoms of stress, or assist with sleep. These types of drugs are broadly classified as anxiolytics. The medications can be further broken down into five classes of drug: Benzodiazepines are prescribed to treat anxiety, insomnia, seizures, muscle spasms, agitation, alcohol withdrawal, and panic attacks. There are no less than 15 benzodiazepines approved for use in the U.S., including Ativan (lorazepam), Valium (diazepam), Klonopin (clonazepam), and Xanax (alprazolam).Barbiturates were once widely prescribed to treat insomnia and anxiety. They are seldom used today due to the high risk of abuse and addiction. Barbiturates work by generally sedating the individual rather than suppressing specific pathways of the brain. While they have been largely replaced by benzodiazepines, barbiturates are sometimes used as an anticonvulsant (to treat seizures) or as a general anesthetic.Antidepressants are able to treat anxiety by regulating a chemical in the body known as serotonin, considered a natural mood stabilizer. While it may seem counterintuitive to treat anxiety with an antidepressant, both mood states can often co-exist at the same time.Sympatholytics are anti-hypertensive drugs that work on the body’s sympathetic nervous system (essentially the fight-or-flight response). This class of drug is effective in treating severe anxiety disorders such as post-traumatic stress disorder (PTSD) and generalized anxiety disorder (GAD).Opioids are highly addictive drugs which act on the brain’s receptor to reduce the number of pain signals it receives. While they are predominantly used to treat severe pain and induce anesthesia, they are sometimes used to treat cases of severe depression and obsessive-compulsive disorder (OCD). Informed Use of Minor Tranquilizers When used appropriately and under the supervision of a qualified physician, minor tranquilizers can be both effective and beneficial.?? While it may seem reasonable to assume that some of these drugs are safer than others, they all have the potential to cause dependence and addiction if misused. In fact, because drugs like Xanax or Valium are so commonly prescribed, people will underestimate their potential for addiction compared to more dangerous drugs like Oxycontin (oxycodone) or Vicodin (hydrocodone). Minor tranquilizers can be useful if taken for a short time. Overuse may not only lead to addiction, but it can also cause side effects that lead to a worsening of symptoms, including??: Memory lossParanoiaSuicidal thoughtsAggressionAgitationConfusionSlurred speechLack of coordinationDizzinessHeadachesGrogginessConfusionDepressionFatigue While some of the more obvious effects (like unsteadiness and slurring) may subside over time, they generally do so in line with increasing drug dependence. If you or a loved one is experiencing symptoms of addiction, speak with your doctor about treatment options. Going cold turkey is usually not a good idea given the potential for withdrawal symptoms, sometimes severe. Some health insurance plans today provide partial or full coverage of addiction treatment given the steep rise in opioid addictions in the U.S.

The Problem Of Carrier And Its Impact On The United States...

The main problem for Carrier is whether or not they should continue to save jobs in the United States or stay with their plan on moving the labor forces to Mexico. Their decision to relocate labor to Mexico would mean $65 million annually in savings, but the major controversy with Trump trying to save American jobs makes the decision more difficult and complicated. Carrier must decide if it is worth it to give into Trump’s threat about taxing them 35%, in addition to receiving $7 million in tax incentives over the next 10 years. Carrier and their parent company, United Technologies, have different strengths and weaknesses, and when analyzed will help make the final decision. Carrier is currently one of the most successful companies and is a major competitor in manufacturing and distributing heating, air conditioning, ventilation systems, as well as refrigeration and other goods. As of 2012, it was a $12.5 billion company, it has been said that it made $4 billion in sales last year. They provide solid jobs to many American workers, enough for them to live a middle class life. Weaknesses may include harsh circumstances for the workers which are said to include long hours and sometimes working upward of seven days a week. Unions have been formed because the employees feel that corporate doesn’t understand the many sacrifices they make for the $25 an hour that they receive. Now that Carrier has decided to move a good amount of jobs into Mexico, many employees have been laidShow MoreRelatedInnovative Proce ss Paper1428 Words   |  6 PagesInnovation Process In this current state of the economy, it is important for businesses to make the necessary changes to stay in business and also remain competitive. With this being said, companies like the United States Postal Service must make the strides necessary to stay in the mailing business to compete with the likes of Fed EX and UPS. Throughout the course of this paper, we will identify and discuss the four basic phases of the innovative process and how we will apply the innovative processRead MoreRailway Labor Act And Impact On Modern Day Airlines1564 Words   |  7 PagesRailway Labor Act and Impact on Modern Day Airlines For decades, the railroad industry was in a period of great economic political, and industrial changes in the United States. The industrial boom was taking its toll on the United States, and the widespread violent work stoppages were detrimental to the railroad industry due to tensions escalating between unions and workers. President Calvin Coolidge was strongly vocal about the issue and urged railroads and unions to recommend legislation to improveRead MoreNorth Korea Threatens War Over Nuclear Ambitions1132 Words   |  5 PagesStephens 4-24-2017 Causal Analysis Essay North Korea Threatens War over Nuclear Ambitions Amid Growing tensions between the Unites States and North Korea over the North’s ambition to have and control nuclear weapons with the capability of reaching the continental United States. The world watches and waits for the start of what may be the next world war. As the Unites States searches for a diplomatic solution with the help of its allies in the area, the U.S. military stands ready to win any conflict thatRead MoreU.S Postal Service as a Monopoly1346 Words   |  6 Pages In the United States economy most markets can be classified into four different markets structures. But, each and every market in the United States is completely unique from the others. Generally the best type of market structure for the general public is per-fect competition because it creates the lowest possible price for the public. There are some exceptions were perfect competition isnt the best choice for the public on account of various reasons. The United States Postal ServiceRead MoreCauses for Intense Competition in the United States Airlines Industry1654 Words   |  7 PagesThe Airlines Industry: The domestic airlines industry in the United States has been extremely competitive after it was deregulated in 1978. The intense competition is attributed to the fact that newer more agile carriers with lower cost structures were enabled to compete with established airlines because of the deregulation. In a regulated framework, cost increases in the airlines industry were passed along to consumers through a fixed rate-of-return pricing structure. During this period, the employeesRead MoreCollision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas1667 Words   |  7 PagesDouglas, considered the third major manufacturer, began operations since 1920 working essentially for the US government, manufacturing military aircrafts. Problems began when each company was looking for take advantages from new and different forms to finance its operations. For decades accusations of unfair trade practices had led the United States and the European community to the brink of trade war in commercial aircraft. In addition to this situation the booming demand at the end of the 1980s seemedRead MoreSouthwest Airlines Case Study1327 Words   |  6 Pagestriggered by the Airline Deregulation Act of 1978. In essence, â€Å"deregulation created greater competition and growth opportunities†¦ laws restricting the airline industry loosened in the spirit of greater competition.† (Marketing Management, page 15). The impact of deregulation became evident in several areas: Removing regulatory price controls was followed by lower average prices, a substantial increase in price variation, and efforts to soften price competition through differentiation and increases in brandRead MoreThe Doolittle Raid: An Analysis1351 Words   |  6 PagesDuring the early days of World War II the United States remained officially neutral. It was not until the attack on Pearl Harbor, by the Japanese, that the United States had no choice, but to declare war. In the beginning of the war Japan was winning most of the battles (Gailey). These defeats resulted in the morale being low among the American troops. President Theodore Roosevelt wanted to boost morale and push forward the Pacific front with a strike on the Japanese homeland to serve as a testamentRead MoreWorld War Ii Weapon Advances Essay example1399 Words   |  6 Pagesfrom World War I. Most artillery weapons went through a few improvements such as reliability, better barrels to increase speed and accuracy, and useful raw material for the guns and bullets. The most notable example and the gun that had the biggest impact was the machine gun, whose full potential was utilized in World War II. During World War I, machine guns had less portability and were installed onto motor vehicles. During the follow up to World War II, advances to the machine gun provided more portabilityRead MoreThe Merger Of U.s. Airways And American Airlines1170 Words   |  5 PagesSince the merger of U.S. Airways and American Airlines, most people would now agree we are living in the age of airline oligopoly. Oligopolies form when there’s a state of restricted competition, and new companies cannot break into the industry for reasons like high-entry costs or government restrictions. This is the condition of the airline industry, today. In order to breach the oligopolistic nature of the airline industry, airlines must be able to break through high barriers to entry such as:

Mindfulness And Pleasant And Unpleasant Experiences...

Mindfulness is a conscious mental state where one practices by focusing awareness on the present moment to an object, thought, or feeling. In recent years, mindfulness practices have been heavily emphasized in the western culture as the way to happiness and a better sense of well-being in a dramatically increasing trend. Neuroscientist Dr. Willoughby Britton, Dr. Jon Kabat-Zinn, among many others, have researched and concluded many of their findings on mindfulness. The rise in popularity of mindfulness shows immense promotion to its benefits for most; nevertheless, there are nascent findings revealing critique of this practice which show some people who are experiencing negative repercussions. (In this paper I argue - thesis statement, based on this.. This is what I think) The goal of this paper is to examine the effects on the lives of those who have practiced mindfulness by comparing pleasant and unpleasant experiences through research and more research is needed. ____ and ____ hav e provided evidence that mindfulness is not an essential component of life that needs to be practiced by all people, consequently, due to those who have revealed their negative experiences. Jon Kabat-Zinn, Ph.D. is the developer, as well as a teacher, of the practice known as Mindfulness-Based Stress Reduction (MBSR). He developed MBSR at the University of Massachusetts Medical Center in the 1970s, where he is currently the founding Executive Director of the Center for Mindfulness. Dr.Show MoreRelatedMindfulness Meditation: A Natural Practice with Superhuman Capabilities1846 Words   |  8 Pagesyouth, think again. Not a breakthrough technology, but rather one of the oldest practices in human history, mindfulness meditation. 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Steps to Improve Your Test-Taking Experience Free Essays

When taking tests it is very important for you to know and understand first, the different kinds of test questions you may encounter and second, how you can help maximize your potential of doing much better by knowing a few simple skills to help you master whatever test you may be faced with. The three most common different kinds of tests include but aren’t limited to; matching, multiple choice and essay tests. In the next few body paragraphs you will learn simple skills that will help you understand how to master each test as well as other general information that can assist you when taking any kind of test. We will write a custom essay sample on Steps to Improve Your Test-Taking Experience or any similar topic only for you Order Now During any test, first and foremost you must read the directions very careful. The biggest way to eliminate making careless errors is to fully understand what the questions are asking and to follow all instructions. We will first discuss matching tests and the skills needed to take them. During matching portions of tests it is very easy for a student to become discouraged and distracted because of the level of knowledge it seems to take to answer these test questions. One good thing to remember about matching questions however is that most matching questions are usually broken up sentences, so paying close attention to grammatical clues is key. Also being aware that in most cases a long question is not paired with a long answer. In most cases if the question is long, the answer is short and vice versa. One final helpful hint during matching portions of tests is marking out used answers, this is helpful in eliminating redundancy unless the directions specifically say some answers may be use more than once. Second are multiple choice tests. Multiple choice tests are most common in college courses and require a lot of attention to ensure getting a good grade. Again first, read all directions. If you are unsure about what the test is asking, ask for clarification from the instructor. A good way to begin taking a multiple choice test is to read all of the questions before attempting to answer any questions. Reading through the questions once is a good way to get your mind active and ready to analyze and dissect each question. Once you’ve read through the questions you are ready to re read the test questions and this time reading all possible answers for each question. Without reading each possible answer and choosing an answer before you know of all that are possible, you are setting yourself up to miss the opportunity to find an answer that may be better than the one you’ve chosen. When rereading test questions and reading all possible answers it’s a good confidence booster to mark â€Å"sure thing† answers first. When you are confidently answering questions you know are true, you are more likely to have more confidence venturing onto questions you may not be sure of yet. After you’ve marked all of your â€Å"sure thing† answers, you may need to reread the questions and answers a second or third time to review of any questions you may now know the answers to now that you’ve cycled back once or twice. Only after you’ve marked all of your â€Å"sure thing† answers will you begin to have to look for clues to answer the remaining questions you are still unsure of. Paying attention to grammatical cues help in many cases as well as divided context (multiple choice questions that may require you to finish a sentence) or differing formats (multiple choice questions that may ask you to identify something that is NOT true, or questions that contain double negatives to confuse the test taker). In cases when you are not sure of an answer and there is an option for â€Å"all of the above†, it is your safest bet to chose this answer. Also when dealing with numbers, such as percentages in statistics, it is usually wise when in doubt to chose the middle term as a possible answer. If you are still unsure of your answer begin by discarding obviously wrong answers first and eliminate answers from there. The third, final and probably hardest test to master is the essay test. Reading and understanding all directions and guidelines is essential, especially in essay tests. In most cases when you first begin an essay test you have many ideas floating around including important facts and/ or possible ideas you want to express in your essay, because essay tests require your undivided attention it’s always a good idea to jot down potential ideas you may have so you won’t forget them and your mind is free of unnecessary clutter. It’s always best to start with the easiest questions first to gain momentum in your test and to jump start your creative thinking process. An important aspect of essay tests is the time limit you are given, It’s easy to lose rack of time however not getting you whole essay done or expressing your important points in your essay may be detrimental to the grade of your essay. A good way to ensure you have time to spare is pacing yourself. Another way is to disregard your introduction and/ or conclusion paragraphs a d jump right into the point(s) you are trying to make. Use solid evidence to support your arguments/points and try to avoid personal opinions in you essay. In any kind of test situations, may it be from the ones reviewed above or another, some tips are helpful in every test situation. Making sure your name is on your test may seem like a juvenile point to make but it also shouldn’t be the reason for you test to be thrown out or given a failing grade. Understanding an reading all directions is a point that can never be stressed enough as well as understanding the nature of each type of question that is being asked. Starting with the easiest questions and working your way to the hardest is a good way to manage time as well as give yourself the extra boost of confidence needed to shake off the jitters during a test. Never second guess yourself unless you are absolutely sure your second answer is right. Many times when you second guess your first instinct it is out of fear of your test not â€Å"looking right† or out of test anxiety causing you to over analyze your answers. Get clarification if you are unsure about something but be sure to only ask your instructor for clarification, speaking with a classmate can be seen as cheating. Pace yourself to avoid careless mistakes and if you have extra time, use it to double check your answers. By following all of these steps you are sure to have a much more pleasant and relaxing test taking experience. How to cite Steps to Improve Your Test-Taking Experience, Papers

Teenagers Must Be Allowed to Make Their Own Decisions Essay Example

Teenagers Must Be Allowed to Make Their Own Decisions Paper Should teenagers be allowed to make their own decisions? When parents expect teens to take on adult responsibilities without treating them as adults, it’s unethical. By ignoring their complaints on society, you shut your teen out from you, resulting in them shutting you out. Most parents think that teenagers arent old enough to think farther. Therefore, they always make decisions for their teenage children. This may affect teenagers futures because they will become dependent on their parents and they will not be able to make their own decisions correctly. They will neither have their own goals nor ambitions because everything in their lives is made up and decided by their parents. They end up not knowing how to deal with responsibilities as they grow up. They will not have proper decision making skills because their parents or others were making decision for them. A teenager has access to their own mind and is better aware of their skills, interests, personality, limitations, and other factors. Some of these things are difficult or perhaps impossible to communicate with people who dont understand. Teens need to learn some things for themselves. Better they learn it in high school than have to learn the lesson in far less forgiving atmospheres. When a teenager deals with the own responsibilities and mistakes they make wiser decisions because they know it comes with consequences. Like people say the only way I’m going to learn is if I do it on my own. Mistakes give us endurance, gives us strength to prepare for other things. So the best way for an individual to learn is to learn on their own. This also enhances their sense of responsibility. Parents should not attack for stifling creativity in their children because it will leads to inability to make momentous decision in their future life. We will write a custom essay sample on Teenagers Must Be Allowed to Make Their Own Decisions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Teenagers Must Be Allowed to Make Their Own Decisions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Teenagers Must Be Allowed to Make Their Own Decisions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Older teenagers should be able to make their own decisions, while parents can assist them, with the intention of preventing their offspring from making costly mistakes. Present your older children with the highest esteem: tell them you have faith they will do the right thing. Such a compliment to their psyche convinces them of their grown-up status, and lays the moral burden on their own shoulders. It reinforces children of their value to society and to themselves. Thus teenagers should be allowed to choose and make their own decisions, but with the clear guidance of their parents.

How to Build Social Community Measure The Impact With Shonali Burke

How to Build Social Community Measure The Impact With Shonali Burke Marketers spend a lot of time, energy, and money building their social networks to connect with, engage, and share information with followers. How much should you invest in a platform and measure what you’re getting out of it? Today, my guest is Shonali Burke, founder and leading instructor of Social PR Virtuosa and president and CEO of Shonali Burke Consulting. She encourages marketers to think about their social networks as a social community and shares how to connect with your social community to add value and meaning to your network, product, or service. Plan, Paine, and MySpace: Community being generated through social space Is traditional public relations (PR) dead? Perception and transformation of PR Putting people back into public relations; getting to the heart of who somebody is and what’s important to them Trend of natural marriage between social media and PR; companies taking initiative and making changes to company culture Purpose and Mission: How to use and leverage social media to grow authentic communities and make people’s lives better, easier, and more fun Two places to find stories: Customers and Company First step to building and activating audience; what you’re asking them to do, why How to measure ROI; depends on goals and data Most common mistake made by PR professionals and strategists Links: Shonali Burke Consulting Inc. Social PR Virtuoso Social Media Day at Minnesota State University Moorhead Katie Delahaye Paine Putting the Public Back in Public Relations by Deirdre Breakenridge and Brian Solis Public Relations Society of America (PRSA) Jon Ferrara (founder of Nimble) Andy Crestodina Social Media Metrics by Jim Sterne Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Shonali Burke: â€Å"The perception of public relations, unfortunately, has not changed, which is that it is primarily media relations, it is publicity, it is spin, and it’s flack, and that pisses me off!† â€Å"I think the clients who work with me drink that Kool-Aid. It’s going to be measurable.† â€Å"Companies are seeing it as a trend. I don’t think it’s really going to change, unless a company culture changes, and that is truly where change needs to begin.† â€Å"Ultimately, every product or service that succeeds makes people’s lives better.†

How to Select a Science Fair Project Topic

How to Select a Science Fair Project Topic Great science fair projects dont need to be expensive or difficult. Even so, science fair projects can be very stressful and frustrating for students, parents, and teachers! Here are some tips for coming up with science fair project ideas, deciding how to turn an idea into a clever project, performing the science fair project, writing a meaningful report about it, and presenting a great-looking, sturdy display. The key to getting the most out of your science fair project is to start working on it as soon as possible! If you wait until the last minute you will feel rushed, which leads to feelings of frustration and anxiety, which makes good science harder than it needs to be. These steps for developing a science project work, even if you procrastinate until the last possible minute, but your experience wont be as much fun! Science Fair Project Ideas Some people are brimming with great science project ideas. If you are one of those lucky students, feel free to skip to the next section. If, on the other hand, the brainstorming part of the project is your first hurdle, read on! Coming up with ideas isnt a matter of brilliance. Its a matter of practice! Dont try to come up with only one idea and make it work. Come up with lots of ideas. First: think about what interests you. If your science project is restricted to a subject, then think about your interests within those limits. This is a chemistry site, so Ill use chemistry as an example. Chemistry is a huge, broad category. Are you interested in foods? properties of materials? toxins? drugs? chemical reactions? salt? tasting colas? Go through everything you can think of that relates to your broad topic and write down anything that sounds interesting to you. Dont be timid. Give yourself a brainstorming time limit (like 15 minutes), enlist the help of friends, and dont stop thinking or writing until the time is up. If you cant think of anything that interests you about your subject (hey, some classes are required, but not everyones cup of tea, right?), then force yourself to think up and write down every topic under that subject until your time is up. Write down broad topics, write down specific topics. Write anything that comes to mind - have fun! See, there are LOTS of ideas! If you were desperate, you had to resort to ideas on websites or in your textbook, but you should have some ideas for projects. Now, you need to narrow them down and refine your idea into a workable project. Science is based on the scientific method, which means you need to come up with a testable hypothesis for a good project. Basically, you need to find a question about your topic that you can test to find an answer. Look over your idea list (dont be afraid to add to it at any time or cross off items that you dont like... its your list, after all) and write down questions that you can ask and can test. There are some questions you cant answer because you dont have the time or the materials or the permission to test. With respect to time, think of a question that can be tested over a fairly short time span. Avoid panic and dont try to answer questions that take most of the time you have for the entire project. An example of a question that can be answered quickly: Can cats be right or left pawed? Its a simple yes or no question. You can get preliminary data (assuming you have a cat and a toy or treats) in a matter of seconds, and then determine how you will construct a more formal experiment. (My data indicates yes, a cat can have a paw preference. My cat is left-pawed, just in case you are wondering.) This example illustrates a couple of points. First, yes/no, positive/negative, more/less/same, quantitative questions are easier to test/answer than value, judgement, or qualitative questions. Second, a simple test is better than a complicated test. If you can, plan to test one simple question. If you combine variables (Like determining whether paw use varies between males and females or according to age), you will make your project infinitely more difficult. Heres a first chemistry question: What concentration of salt (NaCl) needs to be in water before you can taste it? If you have a calculator, measuring utensils, water, salt, tongue, pen, and paper, youre set! Then you can proceed to the next section on experimental design. Still stumped? Take a break and go back to the brainstorming section later. If you are having a mental block, you need to relax in order to overcome it. Do something that relaxes you, whatever that may be. Play a game, take a bath, go shopping, exercise, meditate, do housework... as long as you get your mind off of the subject for a bit. Come back to it later. Enlist help from family and friends. Repeat as necessary and then continue to the next step.

Eco-innovation Essay Example | Topics and Well Written Essays - 4000 words

Eco-innovation - Essay Example Organizational change occurs when there is a company making a transition from its current state to some other desired future state. Managing the organizational change can be characterized as the process of planning and then implementing change in organizations in a way as to minimize the employee resistance and resulting cost to the organization while side by side maximizing the effectiveness of the innovation effort. Todays the business environment requires all companies to undergo changes almost more often if they wish to remain competitive. Some of the factors such as the globalization of markets and the rapidly evolving technology force the businesses to respond if they wish to survive. Such changes or innovation might be relatively minor , for instance in the case of installing a new software program or they could be even quite major, for instance as in the case of refocusing a complete marketing strategy, transforming a company in face of continual foreign competition or fighting off a hostile takeover. Online free dictionary defines construction industry as an industry that builds housing. Construction Industry is today one of the most booming industries worldwide. This industry covers mainly urban based areas who are concerned with preparation as well as the construction of real estate properties. Though, the repairing of existing building or even making certain alterations may also falls under Construction Industry. This industry usually categorized into three basic categories: All three types of construction project require unique teams to plan, design, construct along with maintain the project. At times the construction industry has to bear heavy maintenance cost that results in much losses for the industry. It is important that for such a big industry to properly plan its activities and utilize such measures that decrease the ever increasing maintenance cost. Mostly, the maintenance occurs after construction and therefore the

Risks management analysis during Construction stage and Operational Term Paper

Risks management analysis during Construction stage and Operational stage of the Channel Tunnel Project - Term Paper Example This serves to mitigate the risk of resource shortage for the project, through the application of the principle of maximizing utilization of the resources, to ensure that they fit into the project schedule. Program monitoring and control is yet another vital risk mitigation concept under the construction phase, which entails consistent and regular evaluation of every single aspect of the project and the timely correction of any errors, to ensure that the construction process progresses without safety threats (Yan-juan, Ding-li, & Jian-jun, 2009 p3). This calls for the full adoption and implementation of the principle of project management discipline, which requires that he project, is monitored consistently in every single activity and aspect of implementation, to notice and eliminate all the issues that could be a risk factor to the project. This is meant to avoid future problems, which could have been addressed at the earlier stages (Clifton, 2011 p49). Operational Phase The operat ional phase entails the active implementation and management of the benefits of the Channel Tunnel Project, which entails the control of excessive hierarchical bureaucracy, to ensure that the whole project is achieved without any undue complexities, which emanates from following the hierarchical order within an organization (Eisner, 2000 p14). The minimization of the bureaucracy of the project ensures that unnecessary delays are not experienced. The effective management of bureaucracy and hierarchical order of the project management process helps in the effective application of scheduled time and resources, thus mitigating the risks associated with resource shortages for the project. Focus on details forms another fundamental risk mitigation activity during the operational phase, considering that there is a high risk that issues that are of significance to the project might be overlooked during the operational stage, which are then set to cause problems after the closure stage of th e project lifecycle (Canonico & Soderlund 2010, p795). The complete application of all details of the project operation can only be achieved through the implementation of full coordination between the project implementers. While people are working on different activities of the project, there is always a tendency to assume that the other party will undertake a certain activity, and thus one party ignores the same (Winch, 2013 p5). This can only be overcome through full coordinated operations. Proposals for improvement The first proposal touches on the management of the benefits obtainable from the project, since the benefits are a major source of conflict, especially between the implementers and the actors (Stannard, 1990 p47). The aspect of project benefit management extends beyond the construction and making the project operational, since it looks at the aftermath of having the project in place. The proposal is that project benefit management should be introduced as incentive towa rds making the project operational, by setting benefit realization as the main goal (ProQuest, 2012 p5). While the work of the project managers ends at the closure stage of the project lifecycle, the operation management, regarding the realization of the benefits from the project should be a continuous process, which ensures that all the parties to the project continuously reap the

The Core Business of Allianz Insurance

The Core Business of Allianz Insurance Allianz is ranked among the top 100 most valuable brands worldwide and is a leading insurance and financial services company. Allianzs core business is Life and Health insurance and property casualty. Allianz is also one of the four active asset managers in the world. The total asset management operations as of 2009 were à ¢Ã¢â‚¬Å¡Ã‚ ¬ 1,202 billion. The company s business activities in this segment consist of asset management products and services both for third-party investors and for the Allianz Groups insurance operations (Allianz Annual Report, 2009, p.48). Allianz banking operations now comprise of operations in Germany, Italy, France and New Europe. The bank offers a wide range of products for corporate and retail clients. Due to their limited size, banking operations are reported as part of the corporate and other segment. According to a press release on 24 February, 2011; Allianz announced preliminary results for the fiscal year 2010 of total revenues reaching a new high of 106.5 billion euros. Based on this release, Life and Health insurance generates the most revenue reaching a record level of 57.1 billion euros. Growth amounted to 12.5 percent compared to 50.8 billion euros in 2009, and was driven by strong demand for both investment-oriented and traditional life insurance products. Life and Health insurance also generates the most profit with operating profits growing 7.4 percent to 2.9 billion euros, compared to 2.7 billion euros in 2009. This was largely driven by a better expense result, as well as an increase in operating investment income which benefited from significantly lower impairments compared to 2009 (Press release preliminary results 2010, p.1). Life and Health insurance and property casualty will drive growth in the next decade as they have always counted for the main revenue of the Group. Allianz has been performing well and sustainable. Since 2007 it reached à ¢Ã¢â‚¬Å¡Ã‚ ¬ 97,689 million revenue and in 2008 the global economy was in crisis but the revenue was just went down slightly with à ¢Ã¢â‚¬Å¡Ã‚ ¬ 92,568 million. In 2009, the economic crisis reached its peak in the first half of 2009 however its revenue still increased up to 5.2% with à ¢Ã¢â‚¬Å¡Ã‚ ¬ 97,385 million. A newly announced figure for its 2010 revenue has been impressive, with total revenue reaching à ¢Ã¢â‚¬Å¡Ã‚ ¬ 106.5 billion. These figures have proven that the company has been doing well for the last four years and there is no doubt that the company will be successful in coming years (2009 Allianz Annual Report, p.48). Corporate Responsibility: Allianz responded to the increasing demands of society for greater Corporate Responsibility by adopting a new CSR strategy in 2009. This strategy assures that environmental and social issues are managed, deliver value for the company and that there is a continued benefit for society. The strategy focuses on three themes; managing the companys environmental impact, addressing the risks and opportunities associated with climate change and supporting the communities in which Allianz is operating (Corporate Social Responsibility 2009, p.3). As an international financial services provider, Allianz sees sustainable development as fundamental to its business. Allianz is focusing on finding innovative solutions that address local and global challenges. Allianz also established a strong structure for handling CSR activities. Delivery of the CSR strategy is the responsibility of the Human Resources Director, who is a member of the Allianz Insurance Management Board. CSR issues are included at the monthly Management Board meetings, as well as featuring at the companys annual Director and Management Conferences. The CSR Manager is responsible for setting the overall strategy, implementing initiatives and reporting performance to the HR Director and the Management Board. In addition, a CSR Steering Committee comprising of 11 senior managers from each of the major divisions has been established to ensure the CSR strategy is embedded in the business. The committee meets 2-3 times a year to review progress against the strategy and to identify future risks and opportunities. The Committee is chaired by the HR Director (Corporate Social Responsibility 2009, p.4). Climate Change Allianz sees itself and the insurance industry at the forefront of the fight against climate change. The industry must play a central role in both climate change mitigation and adaptation. Based on this initiative, Allianz has done a wide range of activities in response to Climate Change. Allianz Insurance is a founding member of ClimateWise which was founded by leading insurers in 2006 to respond to the myriad risks and opportunities of climate change, aiming to reduce the overall risks faced by economies and societies (Climatewise.org.uk). As a member of ClimateWise, Allianz must report annually on its performance against the principles and sub-principles. Allianz also supports national and global CO2 emission reduction targets and government action, including regulation that will enhance the resilience and reduce the environmental impact of infrastructure and communities. In 2002 Allianz joined the Carbon Disclosure Project (CDP), an independent organization now representing 534 institutional investors worldwide with more than US $64 trillion in funds. CDP collects, evaluates, and publishes data on the CO2 emissions from more than 3,000 companies around the world. RCM, a globally active investment company belonging to the Allianz Group, uses the CDP database to compile risk profile lesson companies climate performance (Corporate Social Responsibility 2009, p.9) Furthermore, Allianz remained committed to its carbon reduction plans even when the Copenhagen Summit ended having set no binding global emissions targets and no indication of when emissions should peak. Carbon management has a strong business case it is primarily about reducing energy consumption and costs. Stakeholders In order to understand stakeholders expectations, Allianz is working closely with a range of national and international organizations and doing surveys to discover which topics are most relevant to their stakeholder groups. Every two years Allianz asks its main societal stakeholders which key issues Allianz should deal with and how they should address them. For example, in the 2009 Stakeholder Survey, 131 completed questionnaires were received from stakeholders from the following sectors or groups: Politics, Media, Non-governmental organizations, Science, Companies and Allianz management (Allianz  Sustainable Development Report 2010, p.12). Regarding customers, Allianz is committed to making it easier for its customers to deal confidently with financial topics by maintaining a section on its Group web portal that explains how the financial and economic crisis develop and what its possible consequences for consumers are. Regarding Suppliers, Allianz carries out supplier surveys to learn more about their suppliers businesses and their efforts in the area of sustainable development. Regarding Community, Allianz takes todays challenges as opportunities for action through its local activities, global projects, and the work of Corporate Foundations. A good example is the Foundation for Sustainability and the Allianz Cultural Foundation. Regarding Government Relations, Allianz maintains various partnerships with renowned and trustworthy organizations such as World Wide Fund For Nature (WWF) or the United Nations Environment Programme Finance Initiative (UNEPFI) (Allianz  Sustainable Development Report 2010, p.12). Crisis Management Allianz and other financial institutions had to face the global financial and economic crisis which started in mid 2007 with the collapse of the housing market in the United States. The crisis that was initially observed within the banking sector accelerated in 2008 and spilled-over to various other sectors of the financial industry. Serious disruptions in the global financial system led to deteriorating economic conditions and investors became much more risk averse. In September 2008, the global financial system almost collapsed: large financial institutions faltered, leading to changes in business models, failures, mergers and nationalizations. Some economies were even on the verge of national bankruptcy. In consequence, the weak situation in the financial markets that was observable from falling stock markets and volatile credit spreads became even more intense in the fourth quarter of year 2008. The global economic downturn caused a series of collapses or near collapses of giant financial institutions such as Bear Stearns, Lehman Brothers, Merrill Lynch, Washington Mutual, Wachovia, AIG  and Citigroup. However, Allianz has managed successfully in its business operations, particularly its risk management as demonstrated by its impressed revenue: 97,989 billion euros in 2007, 92,567 billion euros in 2008, 97,385 billion euros in 2009 and 106.5 billion euros in 2010. Allianz  emerged from the market turbulence as one of the strongest insurance groups in the industry by solvency and ratings, as evidenced by external rating agencies. The financial strength of Allianz SE was rated by Standard Poors as AA (stable outlook), by A. M. Best as A+ (stable outlook), and by Moodys as Aa3 (stable outlook). As of December 31, 2009, Allianz SE had the best Standard Poors rating among the internationally active primary insurance groups in Europe. Even during the 2008 and 2009 financial crisis, these ratings were confirmed and remained stable (Annual report 2008, p. 41; Annual report 2009, p. 187). Allianz has executed and managed its risk management consistently and focused on three main objectives to secure itself from market turbulence: Protect the  Allianz  Groups capital and solvency position as well as position its investment portfolio for continued market turbulence Protect the value of their Property-Casualty business Focus on sustainable profitability in the Life/Health business Allianz considers risk management to be one of its core competencies. It is an integrated part of its business processes. Based on the risk management framework, these key elements have been focused on: Promotion of a strong risk management culture supported by a robust risk governance structure. Consistent application of an integrated risk capital framework across the Group to protect its capital base and to support effective capital management. Integrate the risk considerations and capital needs into management and decision-making processes through the attribution of risk and allocation of capital to the various segments. This comprehensive framework ensures that risks are properly identified, analyzed and evaluated. Allianz Groups risk appetite is defined by a clear risk strategy and limit structure. Close risk monitoring and reporting allows Allianz to detect deviations from risk tolerance at an early stage (Annual report 2009, p. 179). Strategy Allianz has been doing successfully for many years, even through years of financial market turmoil and global economic contraction by executing its strategy consistently. According to Allianzs announcement in the 2009Annual Report, the Group focuses its strategy in five management priorities: Become the partner of choice for all stakeholders: Allianz believes that the Group can only continue to thrive if Allianz manages to balance the interests of all of their key stakeholders: customers, employees, investors and the public. Drive profitable growth: In property-casualty Allianz will only grow where target margins can be achieved. In life/health insurance Allianz can build on a strong capital position, growing asset base and attractive new business margins. The strategy has served the Group well in asset management where Allianz is diversifying revenues and risks into different asset classes with an overweight in fixed income investments and regions. Strengthen competitiveness: Allianz has been continuing to adapt its business models, products and customer interactions accordingly. Hence Allianz has been focusing on efforts to drive efficiencies, reduce complexity and leverage new web-based technology along the entire value chain in order to achieve productivity benchmarks. Increase market and customer focus: The Group has created the foundations for Allianz to become a customer-centric organization through its customer focus and innovation programs. Going forward they are further strengthening their customer segmentation and the delivery of segment-specific offerings. Maintain capital management discipline: Allianz has strengthened risk management function and de-risked its investment portfolio to appropriately adjust to the rising uncertainty in the real economy (Annual Report 2009, p.63). Allianzs core strength is risk management which has helped the Group protect its net asset value and carefully balance cash generation and investment opportunities. In the 2009Annual Report they state that we are managing the transition to the new Solvency II framework. And we are leveraging this process to place state-of-the-art risk management technology into the hands of our business leaders for even better day-to-day decision making. Based on this, Allianz has performed successfully as the Group usually gets AA rating and the Group has successfully steered through one of the most severe financial crises ever. Allianzs solvency is strong and its capital base grew almost 20 % to more than à ¢Ã¢â‚¬Å¡Ã‚ ¬ 40 billion (Annual Report 2009, p. 179). Allianz is definitely an innovative company as it has a wide range of changes, improvements and strengthening in management, products and customers services. Regarding customer services, the Group always put innovation as its priority. The 2009 Annual Report remarks At all important points of contact, we are measuring the propensity of our customers and distribution partners to recommend our products and services to others. And we have been tying our frontline managers incentives to systematically improving the service experiences of our clients. Furthermore, we are creating a channel architecture which allows customers and distribution partners to experience more targeted value propositions, service offerings and price positions which are easy to understand and consistently delivered. (p.66). Werner Zedelius, Member of the Board of Management of Allianz SE, also confirmed that at Allianz, innovation is a part of an even bigger goal Allianz wants to become a trusted innovator engagem ent (Allianz Group Portal, press, n.d). Mission and Goals: Mission: At Allianz, we strive for exceptional financial performance and growth based on our commitment to the pursuit of a sustainable world through combining long-term economic value, environmental stewardship and social responsibility. Goals: Performance: Maintain sustainable development leadership in the financial services sector Sustainable Development Reporting: Active stakeholder engagement in our materiality assessment Climate Change: Global awareness on CO2  emission reduction concept for 80% of employees Environmental   Management  System: Accomplish an 80% employee coverage Sustainable Investment: Invest an additional à ¢Ã¢â‚¬Å¡Ã‚ ¬150 million in renewable energy projects Micro insurance: Creation of a global Allianz micro insurance strategy to be implemented by a task force Engagement with Society: Launch global employee engagement program Employees: Develop KPIs for employee engagement, trust, feedback, motivation, development and diversity from the strategic HR scorecard. Customer Responsibility: Further strive for our 2010 goal of Loyalty Leadership. Net Promoter Score above market average. How does Allianz motivate employees: Allianz believes that employees are motivated if their work is well recognized and well paid. Therefore the Group created a pay structure that includes a mix of basic pay, performance-related pay and additional benefits to motivate it employees, Incentivizing staff is an important way of encouraging entrepreneurship. We have now adopted evaluation procedures that help assess more clearly how an individual or team has performed, and reward that performance accordingly (Allianz Group Portal, Employee, n.d). Allianz also motivates its employees with the Employee Stock Purchase Plan as approximately 939,000 shares were bought through the scheme. This has not only proved a sound financial strategy but it has also allowed the Group to strengthen employee engagement (Allianz Group Portal, Employee, n.d). In addition, The Group creates a good working environment where employees can maximize their ideas through innovative programs, healthcare program, tale nt development etc. Desirability as an employer Allianz is a good company to work for. Firstly, good performance will receive high payment and the incentives and bonuses of the company are attractive. Secondly, Allianz has a good working environment as a result of their policy to put employees first. Many Allianz companies offer wellness and sickness prevention training and health testing on a voluntary basis; as well as health programs for members of staff and customers. Allianz has a diversified working environment and promotes a diversity theme called Power of All Worlds. This aims to promote diversity and inclusion to reach their business goals, and continues to support Gender, Disability, Generation Mix and international cultures. Thirdly, Allianz is an innovative working place which allows employees to develop and maximise all new ideas. This culture of innovation was turned into reality by the Ideas to Success (i2s) framework launched in April 2006, and has been rolled out to 58 Allianz companies worldwide. It has actively encouraged over 172,000 employees to develop ideas which could improve the way in which Allianz operates on a day to day basis. And so far more than 60,000 ideas have been generated (Allianz Group Portal, Employee, n.d).

African Americans in Pop Culture Essay

African Americans have had an incredible lasting impression on popular culture. African American singers, artists, entrepreneurs, athletes and actors have all had their say and have really stood out within the past few years. They’ve also grown and not grown in different ways all around from music, to television, to movies. African American stereotypes still exist in all aspects of pop culture, while many are trying to get away from what audiences assume is the typical black person. African Americans have been fighting for and against their own stereotypes when they started breaking out into music, then branching out into television, and making it big in the film industry. They’ve gone from being the dumb, uneducated, and underprivileged minority of America, and have started to make themselves more known as gang bangers and thugs, which are often seen as heroes in popular culture. African Americans haven’t only made a name for themselves or left a footprint in only their culture, but in American culture all around. African Americans have been making their mark in music all throughout history. Many started with the jazz and bebop rebellion during the 1940s and ’50s in Detroit. They made their point by trying to be different. They didn’t want to follow the typical white, swing music criteria, and that’s exactly what happened. Bebop wasn’t so mainstream, and that’s what made it their own. They preferred small, unique combos to play instead of big named stars in the music industry. Detroit was shedding light on the working class people of the town and wanted to really make a sound for them. â€Å"The 1940s created an â€Å"afro-modernism,† a response to the urbanization, industrialization, and modernization of African American Culture. † Because of their movement ahead in music, they also made their movement in business. And so emerged an incredibly successful, black capitalist enterprise, Motown Records, founded by Barry Gordy. Along with the movement in Detroit, the Harlem Renaissance had happened even before all the rage for jazz and bebop, which raised awareness to the visual arts, which led to even more developments in music. And even earlier at the beginning of the 20th century, blacks were starting to be accepted into acclaimed schools to study music and they were allowed to join the base of white people in symphony orchestras. During the ’50s, doo-wop and soul music became popular. That’s when legends like Ray Charles emerged and paved the way for others. Soul music remained popular among blacks for long after the pop sounds started to wave through. By the end of the decade and moving into the ’70s, blacks were starting to crossover into the typical white music trends. Psychadelic music had become popular. Jimi Hendrix, along his wah-wah pedal innovation, became one of the most popular guitarists during the era. Right after that, soul had become the popular music in the black community and was starting to revolutionize African-American music. Soul had continued success in popularity during the ’70s, but the ’70s also brought along a rise in black bands. White people were listening to country, disco, and all sorts of rock music, while the African-Americans had their funk, pop, soul, and jazz music that was on a totally different spectrum from their white counterparts. The ’70s was also when Djs started mixing their own beats and playing their funk records the way they wanted to so they could get their audience to dance. And with the beats produced by Djs along with the poets who would read their poems to those beats, came the emergence of hip hop music. The era of hip hop music was a new revolution in African American popular culture.

Symbols and Symbolism in Shirley Jacksons The Lottery Free Essay Example, 1000 words

Playing â€Å"The Lottery† can be Dangerous: Symbolism in Shirley Jackson’s Short Story When most people play the lottery today, they think about having wealth. Generally, people who win are happy about it whether they win one dollar or a million. The lottery in our society has grown to support education and it is often worth several million dollars. Usually, the winner of the lottery gains a lot of recognition for the money they win. But what would happen if there was a small town where people held a yearly lottery in which the â€Å"winner† was the member of the town who was not sacrificed? This question is answered in Shirley Jackson’s short story, â€Å"The Lottery. † In reading this story, and reading literary criticism about the story, there were many symbols and much symbolism in this story. 1 Biographical Analysis Shirley Jackson was the only daughter of Leslie and Geraldine Jackson. Born in 1916, Jackson grew up in Rochester New York and went to Brighton High School. Eventually, she would graduate from Syracuse University with her bachelor’s degree (GradeSaver) and marry Stanley Edgar Hyman, also a writer. We will write a custom essay sample on Symbols and Symbolism in Shirley Jackson's The Lottery or any topic specifically for you Only $17.96 $11.86/page

Objectives and Role of Advertising in Communication

1.1.1 Communication and Advertising In general, communication is simply transmitting of ideas, information, messages, experiences etc between two parties i.e. sender and receiver. In terms of marketing, sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience, sponsored by any firm or organization Communication plays a vital role in advertising process. The messages and information to be advertised are sent to the target audience by the help of communication process. It also gets feedback from the costumer which will help the firm to take necessary steps to bring modifications in their advertisement. 1.1.2 Objectives and role of†¦show more content†¦6. Identification:- It consists of logo, brand name, signature, trademark, address of the company etc for identification of company and its products and the USP of product. 1.1.5. Role of Creative Visualiser in Developing Ad Copy Creative visualiser has 5 roles to carry out in developing ad copy which are:- 1. Immersion:- Firstly, visualiser has to gather and collect information about the product, its features etc in mind. Then these informations have to be analyzed and plans relating to what to write in the ad have to be prepared. Both conscious and subconscious minds are used for immersion of ideas. 2. Ideation:- Visualiser has to think how to present the ad using what kind of words, which size and color, what kind of logo and slogans etc. he has to specify how and what to present in the ad. 3. Incubation:- with the help from the technicians, artists, the ideas generated by vissualiser are laid out in the ad. Visualiser generates the idea and the artists and technicians work accordingly. 4. Illumination: - Visualiser also has to deal with trick photography. He has to think about such trick photographs to be included in the ad. 5. 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